Consistent brand visuals: what to set once and what to change per post
Build a shared visual style, preserve your original logo and choose images and aspect ratios that fit each post.
Consistency means shared rules, not identical photos
A recognisable series repeats selected elements: typography, colours, logo placement and headline treatment. The image itself should serve the subject. A tip, an event story and a product explanation can belong to the same brand while using different photos. Repeating one scene rarely helps communicate a new idea.
Save the basics in Brand DNA
Choose a default font, hook position and size, headline layout and logo visibility in the shared style panel. You can also save the appearance of an individual post as the brand style. Future posts inherit those settings while a special post can keep its own layout. Apply the style to a working week when you want to update its cards together.
Keep the logo separate from image generation
Upload the correct logo file. Asking a generator to draw it again can change letters, proportions or the symbol. SociAI overlays the original file. You can also turn the hook on or off and place it near an edge so it does not cover the subject. Check that the lettering remains readable against both bright and dark areas.
Choose the format for the placement
Square 1:1, portrait 4:5, landscape 16:9 and vertical 9:16 support different compositions. Choose a format before generating an image. Changing the setting for the next image does not automatically reframe an existing photo. Check the actual dimensions of the preview and downloaded file, then review the destination platform’s publishing preview.
Attribute real photographs accurately
A reference image can guide a subject without making the generated illustration the reference photographer’s work. Credit a photographer when using their actual photograph under the agreed conditions. Do not attach their name to an AI image. Before publishing, check for unexpected lettering, watermarks, product inaccuracies and a mismatch between the scene and caption.